Judith Czelusniak

Hi, I'm Judith Czelusniak. Welcome to my profile!

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Judith Czelusniak advises corporations and senior executives in strategic communications, crisis management & corporate marketing to drive reputation, brand equity, revenue & shareholder value. Expert in company and executive positioning, branding, thought leadership, crisis/change communications. As Bloomberg CCO for six years, forged company identity as innovator in workplace culture, information technology, content & media, and as a value partner to customers. Created a corporate identity around Bloomberg's unique work spaces; expanded the message to identify company with excellent customer service, information technology and critical market intelligence. Headed global media/influencer/social/digital relations. Managed high-visibility company profiles; pioneered use of social media at the company. Built communications department from the ground up. Spokesperson for corporation, news service, TV network, Web site, electronic trading network & financial market data/technology; supported brand extensions into enterprise solutions & other industries. Oversaw 3rd-party content usage & hundreds of targeted film/TV placements for Bloomberg TV & Bloomberg terminals. Led Washington press relations & managed White House Correspondents Dinner events. Communicated through management changes, layoffs, acquisitions and awsuits including an EElOC class-action case. During tenure at Bloomberg: 3 NY Times profiles, Fortune cover story, Fast Company cover story, several FT features. Last year alone: 228 news stories, 47 press releases, 1,219 blogs, 442 TV & radio interviews, 875 Twitter streams and 20 film, TV & book product placements. Agency experience: Hill & Knowlton, Morgen-Walke, The Dilenschneider Group. At Security Pacific Bank: media relations. At manufacturer AGCO, ran global external & internal comms, corporate marketing & branding through IPO & 16 acquisitions. At diversified manufacturer Tyco, managed external communications & corporate branding.

Consulting Associate at Rooney & Associates

September 2013 - Present | New York, NY

Provide strategic communications counsel to publicly traded and privately held companies; financial, business and trade media relations; social media relations; and business development, for this communications advisory firm.

Chief Communications Officer at Bloomberg

2004 - 2010

Global Corporate Communications, Media Relations, Issues Management, Crisis Communications, Washington, D.C. Press Relations, Social Media Policy and Communications, Film and Television Product Placement

Senior Vice President, Corporate Relations at Tyco International

2000 - 2003

Corporate Communications, Investor Communications (earnings releases), Corporate Identity & Brand Architecture, Corporate Advertising, Media Relations, Crisis Communications, Issues Management, Corporate Philanthropy, M&A Communications

Vice President, Corporate Relations at AGCO Corporation

1994 - 2000

Global Corporate Communications, Investor Communications (Annual Report), Employee Communications, Press Relations, M&A Communications

Principal at Morgen-Walke Associates

1990 - 1993

Consulting, Media, PR, Investor Relations

Syracuse University

2010 – 2012

M.S. in Communications Management

Oglethorpe University

B.A.

Concentration: Humanities